When it comes to launching or redesigning your website, you may find yourself asking, "Which is more important to my website's success – design or content?
From a design point of view
Web design refers to both the aesthetic portion of the website and its usability. Design is what makes your website eye-catching. It can be argued that what you have to say about your product or service matters the most. Even if you have the best design existing if it contains with poor contents, it will not save your website.
Web design is a crucial factor that won't over shadow the fact that content still remains the most important metric for a website. The chance is lesser for visitors to look and read for your website's content if the design is not good and attractive. Yes, a good design fetches traffic, yet there is no guarantee that visitors will come back if they are not interested with what's within the website. Therefore, there are more chances that content can be rehabilitated than design. People can be captivated by great design, and the important thing is to keep them captivated through proper information and are coherent to the topic content so that your website gets the right attention. Remember that less is more so avoiding heavy graphics will make your design look stylish and minimalist. Better adding more quality information than creating a complicated design. You'd have to offer something extraordinary and this is only the get away from a website with a bad design. In other w ords, sell a product or service that no one else does.
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From the content point of view
A good website design surely will get some traffic, but a good content to your website is what will make them stay and what will make them come back for more. Though content and design are equally vital for your website, yet it still rest on what you aim to achieve with the website first.
According to John Jantsch, author of Duct Tape Marketing:
"The use of high quality, education-based content has become an essential ingredient in creating awareness, building trust, converting leads, serving customers and generating referrals."
Once a visitor of your website liked and learned a lot from your content, that visitor will always come back to see the other contents you have. In that way, your website will have a devoted visitor every time. Not only that, having a good content will help your website to be listed at the top of search rankings. Your website will be easier to appear to every search engines, and that means more visitors for your website. A good content means more than a good design. It is the life and blood of a website. Especially when your content is new and fresh to the visitors and it has relevance to the many. Creating good contents and applying some SEO tricks will surely get your website to the top list. And that is what a commercial web wants, it is to be recognized and grow its visitors. Adding further, one cannot discredit what a good design has to offer to a website. It's the first step to be recognized by the viewers and it can help to highlight the important contents.
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In that case, we can say that web design and content should perfectly balance one another. Let's put it this way, great website design creates the vital first impression while content attracts search engines, intrigues your audience, and drives measurable results. Therefore, good design attracts people to your website while good content keeps them there. Both design and content are key factors in obtaining a better position in search engine results.
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