Vice Media is expanding its youth-oriented media empire by doubling down on art and fashion: The company announced that it has acquired a majority stake in Garage Magazine, a London-based twice-yearly publication covering art, architecture, fashion and design, and will launch a new digital channel based on the mag's brand.
Terms of the deal weren't disclosed. Garage was founded in 2011 by Dasha Zhukova, previously editor-in-chief of fashion magazine Pop, who is married to Russian oligarch Roman Abramovich and is the daughter of Russian oil baron Alexander Zhukov. With the Vice acquisition, Garage will expand its editorial teams with offices in New York and London, and roll out additional international outposts to launch local editions.
The new channel, one of six Vice that plans to launch in 2016, will expand Garage's print focus with original video, news, interviews and events from the worlds of art, architecture, fashion and design. Vice plans to continue to publish the biannual Garage print magazine.
The Garage channel will join Vice's 11 existing digital sites including Vice.com, i-D (fashion), Broadly (female), Noisey (music), Munchies (food) and Motherboard (tech). In addition, Vice is gearing up this year to launch new sites for gaming — headed by Austin Walker, former news editor of CBS Interactive's Giant Bomb — health, travel, LGBTQ, finance and sustainability.
Garage Magazine has collaborated with a number of cultural figures on features including Beyonce, Jeff Koons, Nick Knight, Marc Jacobs, Richard Prince, John Baldessari, Damien Hirst and Urs Fischer.
"Dasha and the Garage team have created an amazing product that melds the worlds of publishing and technology with art, design and fashion to create something totally unique," Tom Punch, Vice Media's global executive creative director, said in announcing the deal. "Garage will bring an arsenal of creative ideas and people to Vice so we are thrilled to help Dasha grow Garage's digital presence and bring their ideas and collaborations to new audiences around the globe."
Zhukova added, "Through Garage's partnership with Vice, we hope to broaden the lens through which our audiences are exposed to art, architecture fashion and design."
Brooklyn-based Vice, which itself launched in 1994 as a punk magazine in Montreal, now operates in more than 30 countries with websites; a recently launched TV network, Viceland; a forthcoming daily news show on HBO; a TV and feature film production studio; and other divisions.
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