"Graphic design didn't allow me to explore the creativity within me and work on what I want," she says. "So I decided to switch to fashion design and started studying that at night."
"Clients in the Middle East are very well-informed about the industry," Al Banna says. "She knows what suits her, what she needs to wear, and what she should buy."
For Al Banna, design is about more than just aesthetics.
"I try to tell a story in every collection I work on," she says.
In the past, this has meant collections inspired by everything from Frida Kahlo to food, each projecting a different message. Her "Boxing" collection, for example, has this particular message: "Women are stronger than they are portrayed in the Arab world."
Watch the video above to find out how Reema Al Banna is telling stories through clothes.
Lihat Sumbernya → Frida Kahlo, onions and boxing: Is this the future of fashion in Middle East?
Download MP3 Terbaru → Flume Mp3 Download